Idea: Bag Vouchers

[Acknowledgment:  I got this idea while reading Suman's post - She Said No!]

There is no dearth of awareness, especially among the upwardly mobile youngsters, about the ill effect of plastics. One major use of plastic is in the form of plastic-bags also known as 'chimki', 'cover' or 'polythene bags'. Searching the Internet reveals mind numbing evidences concerning the hazards of plastics. Most urban people know it. However, they are helpless. There is no 'feasible' solution to the problem. Yes, there are a lot of alternatives to using plastic bags - like using cloth/jute bag and paper bag. But they have their own problems. Let's take a look at the reasons which make these eco-friendly bags 'unpopular' and then I'll try to find a solution addressing those problems.

Problem: The most favorable factor for the use of plastic bags is that it is cheap. So, any shopkeeper can give you a complementary plastic bag to carry the purchased item - be it Benarasi Paan or Benarasi Saaree. However, the cost of cloth/jute bag is prohibitively large huge compared to the actual price of the goods bought in case the goods cost less than Rs 100. Unless all the shopkeepers start to stop using plastic bags,  it is not possible for a few eco-conscious  shopkeepers to give cloth/jute bag. Paper bag, on the other hand, is moderately priced but it can bear only very light weight. Also, most of the shopping is done unplanned - so we don't necessarily  carry a cloth bag with us.

Solution: One easy solution to the problem is use of bag vouchers. These vouchers are basically a 'token' for the actual bag. It is similar to sodexho coupons in essence. Just as sodexho coupons can be redeemed for food, the bag vouchers can be redeemed for cloth/jute bags. So, if you go to buy vegetables, you can give the shop owner a bag voucher in exchange of the cloth bag he gives you to keep the vegetables in. The shop keeper can then redeem the coupon for more bags. In this way, the bags can change hands depending on who needs it.

Implementation: There could be many ways of implementing this idea. I would start with a completely private solution. An organization, I'll give it a fictitious name - Wriddhi, wants to implement this idea. It first gets "non-duplicable" vouchers printed. It then distributes cloth bags to different shops. Consumers can buy the vouchers from the Wriddhi office. Now, when they go out and do unplanned shopping, they can redeem the bag voucher, which they bought from Wriddhi and kept in their wallets along with credit card and sodexho coupon, for a cloth bag. If there is too much accumulation of cloth bags, they can exchange it for vouchers at the Wriddhi office. The shop keeper, on the other hand, can exchange the vouchers with bags at the Wriddhi office.

Details and Refinements: Instead of keeping a stock of bags at one place (Wriddhi office), Wriddhi can partner with several NGOs to use them as distribution points. The shopkeeper (and consumers - basically, anyone having a bag-voucher) can redeem the coupon for a bag or exchange bag for coupon or buy new/fresh coupons at these points. The bags could be of many types (or one type based on the implementation) - It could have corporate ads. It could be made from old but strong clothes - this would appeal to people with 'social' bent of mind. Or, it could be just a simple bag. Again, the coupon price could differ based on the size, strength and nature of the material used to make the bags. A designer bag could be more expensive than a jeans bag. Moreover, a bag could be claimed to have reached 'end of life' based on some predefined criteria. Also, the coupon/bag can also 'age' which would reduce its value/voucher. Say, a bag which is of value X can 'age' to a value of X/2 after 6 months' use. The criteria of aging could also be the condition of the bag. Also, Wriddhi could be an NGO, a private company, a govt body or a combination of them.

Challenges: There a lot of challenges in implementing this. The most important challenge is to get a buy-in of the junta. Why should they pay for something they are used to getting free? Why should they take the trouble of buying coupon? Why should the shopkeepers bother to stock the bags? Since the shopkeeper doesn't have to buy the plastic bags, it would reduce the costs - the benefit of which can be passed on, partly, to the customer and partly in maintaining the bags inventory. Since, the customer may get the benefit of reduced cost and get the impression of being "cool" by being eco-conscious, they would not mind to add a few vouchers to their monthly grocery items.

This is just one solution to the problem. There, of course, are huge challenges in implementing this idea.

PS: This is not a business plan. It's just an idea. Do pour in your inputs on it.